A website the challenges of the digital revolution for business is the most important asset today’s small businesses. It can alter the rules of all types of businesses. However, developing a website that rewrites the rules takes real technical expertise and experience. It’s not for the faint-hearted and requires a full-stack of technology to build a mesmerizing, aesthetically convincing yet responsive website that entices your audience and converts them into paying customers.

When they work together, digital marketing and web design can be described as peanut butter and jelly. Digital marketing helps you reach your audience using techniques such as SEO as well as content marketing and PPC (pay-per-click). Web development enhances SEO, optimises the user experience, and provides advanced analytics to deliver digital marketing success.

Your agency’s website is the platform on which your entire digital marketing campaign unfolds. Focus on speed and performance to keep your website performing at its peak. Websites that are slow perform like a play that has long, awkward pauses. Concentrate on speed and web development to ensure that your website is fast, responsive, and reliable.

Effective communication with your clients is a key component of the growth strategy of your agency. Tailor your messaging and channels to match your ideal client personas – the specific fictional profiles that depict the characteristics of your top-value targets. This will help your agency attract customers to your services and explain how you can solve their business issues, and motivate them to take action.