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With businesses growing global today, there is an urgent need to understand different cultures and languages. There has to be a process that can invoke same spirit, emotion, and style as that of the original[…]

Today, we live in an era where technology is fast evolving, internet has brought the world closer, and businesses are paving the way to success through online platforms and cross-border strategies. In all the advancements[…]

For global marketing teams who try to touch the hearts of Vietnamese audience: What you need is not translation. It’s Vietnamese Transcreation. The sole idea behind Vietnamese Transcreation is to keep the expression of sentiment[…]

Developing content that suits different markets, languages and cultures require a number of techniques and skills. It is not just about translating the content from one language to another. For a brand to be a[…]